About Us
OUR HISTORY
Since 1925 Timeless, classic elegance
Timeless, classic elegance - an era that began in 1925. It was in this year that the renowned Swiss carpet store Vidal was founded, and since then it has shaped the world of carpet art in its own unmistakable way.
Since 1925, Vidal has been impressing its discerning customers with an unrivaled range of fine antique rugs as well as detailed, handcrafted modern and classic designs from the Orient. The values that drive this brand - creativity, passion, craftsmanship and quality - are evident in every single rug that Vidal produces.
The art of carpet weaving is a tradition passed down through generations, and Vidal has managed to preserve this tradition while weaving in contemporary nuances. Every Vidal rug tells a story of expertise and dedication, of skilled craftsmanship perfected over years.
A Vidal rug is not just a piece of flooring, but a work of art that transforms the room in which it is placed. Whether it's an antique rug that reflects centuries past or a modern design that captures contemporary aesthetics, Vidal has the ability to transform spaces into oases of elegance.
The Vidal brand has managed to capture the timeless beauty of the art of carpet and integrate it into each of its products. In an ever-changing world, Vidal maintains the essence of classic elegance while promoting innovation and contemporary design.
Vidal is not just a brand, it is a heritage. A heritage of craftsmanship and aesthetics that has been passed down since 1925 and continues today in every rug. The Vidal story is one of beauty, tradition and passion - a story that lives on in every woven thread and carefully placed loop.
Vidal Advertising 1927 to 1950
Vidal's advertisements reflected the uniqueness of the oriental carpets on offer and were themselves small works of art. At a time when printed ads were one of the main sources of advertising, Vidal was a master at capturing the allure and character of his rugs in each ad. Here are some exemplary advertisements from 1927-1950 that reflect Vidal's excellence:
1927: A journey into the splendor of the Orient
An artfully designed advertisement that takes viewers on an imaginary journey into the splendor of the Orient. The carpet that takes center stage is depicted in vibrant colors that show the brilliance and variety of the materials used. The advertisement invites readers to imagine how this rug could enhance their rooms, emphasizing its handmade quality and timeless beauty.
1935: Craftsmanship that stands the test of time
In the 1930s, Vidal emphasized the longevity of his rugs. An advertisement shows a comparison between an antique carpet by Vidal and a modern counterpart. While the modern rug is already showing signs of wear, the antique rug still shines in all its glory. The message is clear: Vidal rugs are not only timeless works of art, but also investments in quality and beauty that will last for generations.
1943: Carpets that tell stories
During the Second World War, Vidal emphasized the importance of homeliness and comfort in difficult times. One ad shows a rug in a cozy living room, accompanied by a poem describing the warmth and comfort a Vidal rug can provide. This ad emphasizes the emotional connection people can have with their rugs and how these rugs become storytellers and memory makers.
1950: Modern elegance meets tradition
In the 1950s, Vidal showed its ability to combine traditional elegance with modern style. One advertisement presents a carpet that combines the ornamentation of the Orient with the clean lines of modernity. This advertisement illustrates how Vidal was able to adapt the timeless beauty of his rugs to changing aesthetic preferences without neglecting the roots of craftsmanship.
Vidal's advertisements during this period were more than just promotional tools - they were windows into the world of rug art, where each piece told a story and provided a link to times and cultures past. These ads captured the essence of the brand and showed how Vidal was able to bring the magic and elegance of oriental rugs into the homes of its customers
2009 Vidal Carpet Gallery Award
In 2009, Vidal experienced a high point in its recognition and success story when it was named the best oriental carpet store in Europe by the prestigious carpet magazine Carpet XL at the most important carpet fair for hand-knotted carpets in Hanover. This prestigious award was not only a reward for decades of dedication to the art of carpets, but also a confirmation of Vidal's exceptional commitment to quality, variety and customer satisfaction.
The carpet industry's experts and enthusiasts gathered in Hanover to experience the latest trends and masterpieces of the carpet world. In this impressive environment, Vidal stood out, not only for the remarkable rugs they presented, but also for their outstanding commitment to customer satisfaction.
The selection of classic and contemporary rugs in all price ranges was a testament to Vidal's understanding of the diversity of customer needs. From magnificent antique rugs that told stories of bygone eras to contemporary creations that combined innovative designs and craftsmanship, Vidal's range was a reflection of customers' changing aesthetic preferences and needs.
No less important was the high level of expertise and customer care that characterized Vidal. Vidal's employees were not only salespeople, but also knowledge brokers and advisors. They shared their knowledge of the art of carpets, the history of patterns and materials, and helped customers to choose the perfect carpet for their individual preferences and rooms.
The award for Best Oriental Rug Store in Europe was a tribute to Vidal's constant effort to honor the art and value of rugs. It was a recognition of the passion and commitment that went into every Vidal rug, as well as the appreciation for the customers who appreciated these treasures.
This award marked not only a moment of pride for Vidal, but also another milestone in their history of excellence. It underlined the importance of tradition, quality and customer satisfaction in the world of carpet art and positioned Vidal as a leading force in this demanding market segment.
2022 Opening of Vidal Outlet
In 2022, Vidal marked an exciting turning point in its long history of carpet artistry by opening its new Vidal Outlet at the exquisite Pelikanplatz 15 in Zurich. With this groundbreaking expansion of the company, Vidal created an innovative platform to introduce customers to a world of modern and classic rugs in all colors and sizes - at unbeatable prices.
The new Vidal outlet has been designed as a place that combines tradition and innovation. In this modern environment, reflecting the timeless elegance of Vidal, customers now have the opportunity to choose from a wide range of rugs that embody the charm and beauty of the Orient. From sumptuous, intricately hand-knotted masterpieces to contemporary designs that capture modern aesthetics, the Vidal Outlet offers an impressive selection to suit every taste and style.
What makes the Vidal Outlet particularly unique are the unbeatable prices at which the products are offered. With heavily discounted prices ranging from -30% to -70% off the recommended retail price, Vidal opens the doors to luxurious rugs that are affordable to a wider range of customers. This initiative underlines Vidal's commitment to making premium rugs accessible to everyone without compromising on quality and beauty.
Customers who visit the Vidal outlet are immersed in a world of textures, patterns and colors that is impressive in its variety and sophistication. The trained staff at the outlet are on hand to provide customers with expert knowledge and advice to help them choose the perfect rug for their room. Whether it's for the living room, bedroom, office or any other room, every customer will find a suitable option at the Vidal Outlet.
The opening of the Vidal Outlet at Pelikanplatz 15 in Zurich is not only an expansion of the store, but also a commitment to excellence and customer satisfaction. This new addition reflects Vidal's ongoing dedication to the art of rug making and demonstrates how the brand is moving with the times to continue to meet the needs and expectations of its valued customers.